BRAG is a 501(c)(3) neighborhood organization located in the northeast corner of Indianapolis. Founded in 2005 by a group of neighbors concerned about lack of retail services at 71st Street and Binford Boulevard, it has grown into a thriving organization covering 43 neighborhoods. The BRAG mission is the commercial and residential enhancement of Binford Boulevard and adjacent neighborhoods. The organization addresses economic and quality-of-life issues facing residents and businesses in the area bound by Sargent Road on the east, 96th Street on the north, Dean Road on the west, and 56th Street, and Fall Creek Road on the south. As an integral part of the community, we strive to bring: a wide variety of professional services; convenience, shopping; opportunities for business growth and development, employment, recreation, and beautiful green spaces.